Privacy policy

Last updated: November 10, 2026.

Privacy Policy

Alienguards, LLC, a California limited liability company doing business as Traybite (“Traybite,” “we,” “us,” or “our”), operates traybite.com and related services (the “Services”). Our address is 25 S 3rd St, Unit 105, San Jose, CA 95113. This Privacy Policy describes how we collect, use, and disclose personal information when you visit, use, or buy from the Services or communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy about personal information, this Privacy Policy controls.

The store is powered by Shopify. Shopify also processes information as described in the Shopify Consumer Privacy Policy.

Please read this policy carefully. We will provide additional notice or request consent where the law requires it (including a separate, specific consent for certain health data, which is not obtained merely by accepting general terms). Washington residents should also read our separate Consumer Health Data Privacy Policy, which is linked on our homepage.

1. Notice at collection (California)

This section is intended to serve as a notice at collection under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the “CCPA”). At or before the time we collect personal information, we describe the categories we collect, the purposes for which we use them, whether we sell or share them, and how long we keep them, as set out below.

2. Personal information we collect

“Personal information” means information that identifies, relates to, or could reasonably be linked to you or your household. We may collect:

  • Identifiers and contact details: name, billing and shipping address, email, phone number, account username, and IP address.

  • Commercial and transaction information: products viewed or purchased, cart contents, order history, and customer-service correspondence.

  • Payment information: payment card or account details and transaction confirmation. Payment card data is typically processed by Shopify and the payment processor; we do not store full card numbers.

  • Internet and device information: browser and device type, network information, unique identifiers, and usage data about how you use the site, including cookies and similar technologies.

  • Inferences: limited inferences such as product interest, used to fulfill orders and, if you have not opted out, to show relevant marketing.

  • Impressions, models, scans, photos, and health-related information (see Section 3), which may be sensitive personal information under California law (personal information collected and analyzed concerning a consumer’s health) and may also be medical information under California’s Confidentiality of Medical Information Act (“CMIA”).

3. Impressions, dental models, and health-related information

To make a custom appliance we collect information about your teeth and, where we ask for it, your oral health. This may include: physical impressions you mail to us; stone models and 3D scans made from those impressions; photos you send so we can check an impression, tray size, or fit; your answers to pre-order or fit questions (for example, braces, loose teeth, pain, recent dental work, or jaw problems); and, if a licensed dentist reviews an order, that dentist’s notes, prescription, or authorization.

We use this information only to review, make, ship, remake, and support your order; to keep a model on file for reorders if you ask us to; to communicate with you about the order; and to meet legal, safety, and record-keeping duties. We share it only with lab staff who need it, any licensed dentist who reviews the order, and service providers who process it for us under contract (for example, secure storage, shipping, and, if used, a lab or imaging vendor). We do not sell this information, we do not share it for cross-context behavioral advertising, and we do not use it to advertise to you.

HIPAA. Traybite is not a HIPAA-covered entity; we protect health information as described here and as required by California law.

CMIA. We treat impressions, models, scans, oral-health answers, photos of your mouth, and any dentist review records as confidential. We use them only for the purposes stated above, and we will not disclose them except (a) to service providers and professionals who need them to fulfill your request, under appropriate contracts, (b) with your authorization, or (c) as otherwise permitted or required by law.

Retention of models and scans: We keep your digital model for up to 3 years to support remakes and reorders, and delete it on request, unless a longer period is required by law or needed to complete a remake, dispute, or legal hold. You may request a copy of your 3D file or deletion by emailing support@alienguards.com. Deletion may prevent a reorder from file.

4. Sources

We collect personal information (a) directly from you, including when you order, create an account, fill out questions, send photos, mail impressions, or contact support; (b) automatically through the Services, including cookies and similar technologies; (c) from service providers that process information for us (including Shopify and payment, shipping, and IT vendors); (d) from a licensed dentist who reviews an order, if any; and (e) from our lab process (models and scans derived from your impressions).

5. How we use personal information

  • Provide the Services: process payments, fulfill and ship orders, remake or refund as applicable, maintain your account and model file, and provide customer support.

  • Safety, quality, and fraud prevention: review impressions and fit issues, protect security, and detect fraud or misuse.

  • Legal reasons: comply with law, respond to lawful requests, keep required records, and establish or defend legal claims.

  • Marketing: send promotional emails about Traybite or AlienGuards if you have not opted out, and show online advertising based on site activity where permitted. You may unsubscribe from promotional email at any time. We will not use impression, scan, or health-questionnaire data for advertising.

  • Improve the Services: understand how the site is used and improve products and operations, using de-identified or aggregated data where practical.

6. How we disclose personal information

We may disclose personal information:

  • To Shopify, payment processors, shipping carriers, cloud and IT vendors, and other service providers who process information for us under contract.

  • To a licensed dentist or other licensed professional who reviews an order, if one is involved.

  • To our lab personnel and affiliated brand operations under Alienguards, LLC (AlienGuards and Traybite are brands of the same company). We do not treat that internal use as a sale.

  • To marketing partners and advertising providers for the advertising uses described above, excluding impression, scan, photo-of-mouth, and health-questionnaire data. Some of those disclosures may be a “sale” or “sharing” (for cross-context behavioral advertising) under the CCPA. You may opt out as described in Section 9.

  • If you direct us to, or when you use a third-party login or social feature.

  • In connection with a merger, acquisition, or similar transaction, or to comply with law, enforce our terms, or protect rights, safety, and security.

7. Cookies, analytics, and “sale” or “sharing”

We and our providers use cookies, pixels, and similar technologies for site function, analytics, and, if enabled, advertising. Depending on your state and our configuration, the use of advertising or certain analytics technologies can be a “sale” or “share” of personal information under the CCPA or similar state laws, even if we do not sell lists for money.

You may opt out of sale or sharing for targeted advertising by emailing support@alienguards.com with the subject “Do Not Sell or Share,” and by enabling a recognized opt-out preference signal such as Global Privacy Control (see globalprivacycontrol.org). We will honor Global Privacy Control as required. We do not otherwise respond to “Do Not Track” browser signals. Shopify also offers rights tools at privacy.shopify.com.

8. Sensitive personal information

Health-related information described in Section 3 may be sensitive personal information under California law. We use and disclose it only as reasonably necessary to perform the Services you request, to resist malicious or fraudulent activity, to ensure physical safety, for short-term transient use that does not build a profile, or as otherwise permitted by law. We do not use it to infer characteristics for advertising. If our use ever goes beyond those limited purposes, California residents may direct us to limit the use and disclosure of sensitive personal information by emailing support@alienguards.com with the subject “Limit Sensitive Personal Information.”

9. Your rights and choices

Depending on where you live, you may have some or all of the following rights, subject to legal exceptions:

  • Know / access the personal information we hold about you.

  • Correct inaccurate personal information.

  • Delete personal information, subject to exceptions (for example, completing a transaction, security, or legal retention).

  • Portability: receive a copy in a readily usable format, where required.

  • Opt out of sale or sharing for cross-context behavioral advertising, and of certain profiling, where required.

  • Limit use of sensitive personal information, where required.

  • Non-discrimination for exercising these rights.

  • Appeal a denial, where required, by replying to our decision email.

  • Authorized agent: a California resident may designate an authorized agent; we will require proof of authorization and may need to verify your identity directly.

To exercise these rights, email support@alienguards.com with the subject “Privacy Request.” We will verify your identity as permitted or required by law and respond within the time the law allows (generally 45 days under the CCPA, with a permitted extension). If you reside in the UK or EEA, you may also have rights to object to or restrict certain processing and to withdraw consent, and you may lodge a complaint with a supervisory authority.

You may opt out of promotional email using the unsubscribe link in those emails. We may still send transactional messages about orders and your account.

10. Children’s data

The Services are not directed to children, and we do not knowingly collect personal information from children under 13 (or under 16 for sale or sharing). If a parent or guardian orders for a minor, we collect the adult’s information and only the impression and fit information needed to make the appliance for the child. Parents or guardians may contact us to request deletion of a child’s information. As of the date above, we do not have actual knowledge that we sell or share personal information of consumers under 16.

11. Security and international transfers

We use reasonable administrative, technical, and physical safeguards appropriate to the nature of the information. No method of transmission or storage is completely secure, and we cannot guarantee perfect security. Avoid sending sensitive information over unencrypted email when a portal or other secure channel is available.

We and Shopify may process information in the United States and other countries. If we transfer personal information out of the EEA or United Kingdom, we will use an approved transfer mechanism such as Standard Contractual Clauses where required.

12. Retention

We keep personal information as long as needed to provide the Services, maintain your account and model file, comply with law, resolve disputes, and enforce agreements. We keep contact and order records as long as needed for tax, accounting, and legal purposes. Marketing lists are kept until you unsubscribe, plus a short suppression period. Device and analytics data are kept only as long as needed for security, analytics, and the purposes described above. We keep your digital model for up to 3 years to support remakes and reorders, and delete it on request, as described in Section 3. When we no longer need information, we delete or de-identify it, unless a legal hold applies.

13. Washington residents

Please see our separate Consumer Health Data Privacy Policy. Collection or sharing of consumer health data under Washington’s My Health My Data Act requires a specified consent, or must be necessary to provide a product or service you requested, and acceptance of a broad terms-of-use document is not sufficient consent.

14. Changes and contact

We may update this Privacy Policy to reflect changes in our practices or the law. We will post the revised policy, update the date, and provide additional notice or consent when required.

Privacy questions and requests: support@alienguards.com. Alienguards, LLC dba Traybite, 25 S 3rd St, Unit 105, San Jose, CA 95113. For applicable data-protection laws, we are the controller of personal information we collect through the Services, except where Shopify or another provider is an independent controller as described in its own policy.